Innovation for your competitive advantage.


One important building block for strategy innovation is a deep understanding of global markets, trends and dynamics with respect to mirco- and macroeconomics. In this context, "technology & digital impact", "sustainability" and "health & lifestyle" offer various attractive business opportunities for innovative benefits, products and services as well as new value creation architectures. Special focus lies on "generative artificial intelligence", "green power" and "well being". 





Our clients value our innovative strategy concepts for a superior business portfolio to generate a high customer value, a significant competitive advantage and (internal) perfomance. A very successful example in the area of strategy for innovative benefits, products and services in consideration of pricing and cost structure is the Green Lake / Green Ocean Strategy (© KF2Strategy), which among others represents a logical add-on to the Blue Ocean Strategy (W. Chan Kim and R. Mauborgne).