Innovation for your competitive advantage.

One important building block for strategy innovation is a deep understanding of global markets, trends and dynamics. In this context, "technology & digital impact", "sustainability" and "health & lifestyle" offer various attractive business opportunities for innovative benefits, products and services as well as new value creation architectures. 

Our clients value our innovative strategy concepts for a superior business portfolio to generate a high customer value, a significant competitive advantage and (internal) perfomance. A very successful example in the area of strategy for innovative benefits, products and services in consideration of pricing is the Green Lake / Green Ocean Strategy (© KF²Strategy), which among others represents a logical add-on to the Blue Ocean Strategy (W. Chan Kim and R. Mauborgne).