*The area of conflict of the world wide energy demand*
Press Release KF2Strategy GmbH - 01/25/2012
For many years the world population has found itself in an area of conflict between increasing energy demand and the urgent necessity of sustainability in order to safeguard the earth for future generations.
According to a KF2Strategy Research assessment of industry data, in 2010 the world saw a demand for primary energy of approximately 140 Petawatt hours (PWh= 10^15 Wh). This constitutes an increase of 49% relative to around 94 PWh in 1990. More than 85% of the global demand for primary energy is covered by fossil fuels such as crude oil, natural gas and coal. In 2010 the front runners in energy consumption were China with 28,3 PWh (third in 1990 with 7,9 PWh), followed by the US with 26,6 PWh (first place in 1990 with 22,9 PWh) and Europe with 20,2 PWh (second in 1990 with 19,2 PWh). Consequently in 2010, China, the USA and Europe made up for more than half (approx. 54% compared to approx. 51% in 1990) of the worldwide energy consumption. "As main consumers of primary energy, the players in the US, China and Europe need to play a leading role in propagating responsible management of the worldwide energy demand" says Dr.Andreas Kipp, CEO of the international consulting firm KF2Strategy. In particular these three players are required to not only take on the challenge of target-oriented energy usage and energy efficiency but also to play a leading role in developing renewable and alternative energies. The international acceptance of and participation in measures of systematic energy consumption and energy efficiency, paired with the implementation of renewable and alternative energies are the key for sustainable prosperity of the world population. A controlled growth of energy demand is thereby just as important as an increase in the share of renewable or alternative energies. The increased use of renewable and alternative energy satisfies both the demand for a sustainable energy supply encompassing energy security and environmental responsibility. Dr. Andreas Kipp, KF2Strategy, concludes "in the area of renewable energy and alternative energy concepts there is a vast potential for pioneer work and its implementation."